What does it cost the planet to make your favourite film or TV show? We chat with the experts on the environmental sustainability of the film and TV industry and how South Africa can lead the charge. Hollywood loves an…
In the complex world of commerce, the distinction between B2B and B2C has long been a cornerstone of understanding buyer behavior and process by which buying decisions are made and executed. However, a flaw in this categorization has recently come…
Renew Europe welcomes today´s interinstitutional agreement on the recast of the gas and hydrogen markets regulation, and of the directive (reached on 27 November). The revised legislation is an important part of the overall Union framework to decarbonise our energy…
Health leader seeing ‘typical tobacco industry marketing tactics: flavours, appealing packaging and product placement along with items like candy and chocolate bars’ The regulation and marketing of nicotine pouches, billed as a smoking cessation aid, is raising concerns in the…
The organisers of the Lagos Advertising and Ideas Festival have emphasised the need for advertising agencies to evolve their creative essence as a means towards ensuring the growth of the industry. The Chairman of the LAIF Management Board, Jay Chukwuemeka,…
The construction industry worldwide is responsible for at least 30% of greenhouse gas emissions Read more… Published: Thu 7 Dec 2023, 9:42 PM Last updated: Thu 7 Dec 2023, 9:51 PM The latest UN Climate Change Conference has now commenced…
More agricultural workers were expanding their budgets into AI than robotics. Credit: Suwin66/shutterstock An AgTech Findings survey conducted by crop management company The Yield Technology Solutions has found that there has been a staggering rise in demand for AI and…
George K. Giakos, Ph.D., professor of electrical and computer engineering, has been selected as one of the world’s top industry scientists by the Artificial Intelligence Infrastructure Alliance (AIIA). The designation is given to scholars and scientists whom the organization believes…
CHARLOTTE — Wray Ward, one of Charlotte’s largest marketing agencies, is laying off 14% of its workforce, our partners at the Charlotte Observer report. It comes after the Charlotte Business Journal’s April report that the agency had laid off 11%…
Digital advertising increases brand awareness by 80%. DesignRush reveals the top digital marketing agencies that help businesses reach qualified prospects via digital channels. NEW YORK, Dec. 7, 2023 /PRNewswire-PRWeb/ — According to TechJury, digital ads can increase brand awareness by…