As AI technology advanced significantly this year, brands and marketers were forced to adapt or risk being left behind. Although challenging, this shift proved valuable across industries of all verticals, with 33% of respondents using AI almost every day, according…
Dive Brief: NBCUniversal and Google have teamed up to take viewers behind the scenes of the Macy’s Thanksgiving Day Parade with help from the Radio City Rockettes, per details shared with Marketing Dive. Three custom 30-second ads airing during the…
Privacy and security concerns are some of the top reasons AI projects fail to launch, which is why companies are turning to Cloaked AI to protect sensitive AI data IronCore Labs, the leading provider of data protection solutions for cloud…
NORTH HOLLYWOOD, Calif., November 17, 2023–(BUSINESS WIRE)–What can a search on Google tell you about a company’s popularity? A lot. The latest study from Hennessey Digital, an award-winning, all-remote digital marketing agency that specializes in legal marketing and other industries,…
Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been selected as a badged TikTok Marketing Partner in the newly added Agency category. Tinuiti joins a very select community serving as one of only…
GrowthLoop and Snowflake worked together to address customer data bottlenecks for marketing teams at companies, like Indeed, with GrowthLoop’s leading composable customer data platform (CDP). The companies are now working toward addressing the next frontier of customer needs: the generation…
Martech News | MarTech Cube – Part 3230 Content & Experience, Content MarketingA visually rich brand website that engages visitors is a must-have in today’s crowded media environment. Consumer media consumption is … MTC NEWS DESKApril 24, 2018, 9:50 amOctober…
The broader Zacks Business Services sector continues to stand out this earnings season with booming industries such as the Zacks Technology Services Industry, With the demand for technology and digitalization continuing to transform business services here are three top-rated Zacks…
Dive Brief: Stagwell has acquired creative marketing agency Movers+Shakers, according to a press release. The deal, Stagwell’s fourth this year, sees Movers+Shakers join the Constellation network of agencies. Movers+Shakers is best known for its social media chops, having produced campaigns that have…
The latest episode of “The Independent Marketer” features Girish Kalra, chief marketing officer of Tata AIA Life Insurance. According to him, independence in marketing is essential. “It is a specialised function which is very close to the brand. Although, it…